Senior Product Manager (Retail Media)

The role

Set the product direction for Carwow's retail media products, deciding what to build and in what order. Work with engineering, design, data and commercial teams to ship advertising products that grow partner revenue.

What you will do

• Set product direction for Carwow's retail media products
• Lead discovery with advertisers and internal teams using interviews, campaign data and marketplace analysis
• Identify and test ways to bring AI into advertising products such as targeting and recommendations
• Manage the backlog with a focus on revenue, advertiser performance and consumer relevance
• Work with engineers on ad serving, targeting, pricing and measurement, and make build, buy or integrate trade-offs
• Run controlled tests to prove the revenue impact of new placements and formats
• Use campaign and marketplace data directly to guide decisions
• Align product, engineering, commercial, campaign operations and marketing on priorities
• Communicate strategy and trade-offs clearly to leadership and stakeholders
• Support the commercial team in partner conversations where product context matters

Required qualifications

• Proven retail media experience: built or owned sponsored ads, onsite media or audience products at a marketplace, retailer or ad tech business
• 5+ years of product management experience
• Evidence of growing advertising revenue or advertiser performance
• Technical understanding of ad serving, targeting, auction and pricing mechanics, APIs and tracking
• Comfortable with data: designs own tests and forms own hypotheses
• Strong stakeholder skills with commercial teams, technical partners, advertisers and senior leaders
• Clear written and verbal communication

Nice to have

• Experience in automotive, marketplace or two-sided products
• Hands-on use of AI tools in your own work, and experience shipping AI-powered features
• Experience with ad serving platforms, offsite media or CRM monetisation
• Experience taking new products to market, including pricing, go-to-market planning and launch

Benefits

• Hybrid working
• Competitive salary
• Matched pension contributions
• Share options
• Bupa private healthcare and eyecare vouchers
• Life assurance
• Monthly coaching sessions with a mental wellbeing partner
• Enhanced holiday package plus bank holidays
• 28 days annual leave, rising to 30 after three years and 35 after ten years
• 1 day for your wedding and 1 day off when you move house
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month

Before you apply

• Interview process: talent screening call (30 min), hiring manager call on experience (45 min), case study (60 min plus task), values interview (45 min)

About the company

Carwow is one of the largest online car-changing destinations in Europe, covering how people buy, sell, advertise and lease cars. In 2024 it acquired Autovia, creators of Auto Express and Evo magazines.