Business Director – Moshi (Carwow Creative Agency)

The role

The Business Director will lead the commercial growth and strategic positioning of Moshi, Carwow's in-house creative agency. This senior leadership role involves driving revenue, owning OEM relationships, and shaping the agency's operating model.

What you will do

• Own Moshi's revenue performance and growth trajectory across all markets
• Identify and unlock new revenue opportunities
• Partner with Carwow commercial leadership to embed Moshi into OEM deals
• Drive revenue diversification into longer-term partnerships
• Build clear commercial frameworks
• Own senior relationships with OEM marketing stakeholders
• Position Moshi as a strategic creative partner
• Lead brief development, creative solutioning, proposal creation, and pitch presentations
• Build and manage a robust Moshi pipeline across all markets
• Establish scalable delivery processes and lead client services and delivery teams

Required qualifications

• Significant experience in a senior commercial or client leadership role within a creative/media/agency environment
• Proven track record of driving revenue growth and managing senior client relationships
• Strong understanding of brand and performance marketing
• Strong understanding of content and creative production
• Experience building pipelines, leading pitches and converting strategic partnerships
• Strong commercial acumen with ability to balance creativity and profitability
• Experience working across multiple markets and cross-functional teams

Nice to have

• Automotive / OEM marketing

Benefits

• Competitive comp package
• 28 days' holiday plus bank holidays, increasing to 35 with length of service
• Extras for house moves, weddings and more
• Employee-friendly share options
• Pension scheme via Royal London - up to 5% company contribution
• Vitality private healthcare insurance
• Life Assurance - 4x annual salary
• Monthly coaching sessions with Spill
• Inclusive parental, partner and shared parental leave
• Up to 20 weeks' full pay maternity and shared parental leave
• 8 weeks' full partner pay
• Fertility treatment and pregnancy loss policies

Before you apply

• 30-minute virtual Introductory call with our Talent team
• 45-minute virtual Hiring Manager interview
• Take-home exercise
• 1.5-hour onsite interview
• Virtual Values interview with key senior stakeholders

About the company

Carwow is a car-changing destination that combines technology, media and deep automotive expertise. It includes Carwow Leasey and Autovia, and operates one of the largest YouTube channels in the world.