Director of Organic Growth & AI Discovery

The role

The Director of Organic Growth & AI Discovery will drive organic performance and AI-search visibility across 10 digital brands. You will lead the Organic Growth and Web Publishing team to turn business priorities into roadmaps and completed work.

What you will do

• Develop and execute per-site organic growth roadmaps across 10 brands
• Write and maintain practical guidance for SEO, AEO, and GEO
• Diagnose organic performance declines and algorithm or AI-platform changes
• Shape the technical search roadmap with Product and Engineering
• Translate technical findings into clear requirements for Engineering
• Build search and discovery considerations into content planning and workflows
• Run focused tests with Content and Communications
• Maintain accurate operational reporting for traffic, engagement, and conversions
• Lead weekly operating reviews and monthly reviews
• Develop the organic growth and publishing organization through coaching and feedback

Required qualifications

• 7+ years in organic growth for a content publisher, affiliate, or lead-generation business
• Practical AI-search experience including AEO and GEO experimentation and measurement
• Hands-on analytical judgment using Google Search Console, GA4, Looker Studio, and crawl tools
• Technical depth in crawl, indexing, structured data, and CMS platforms such as WordPress
• Experience leading and developing teams, including managers
• Clear communication skills for senior leadership recommendations

Nice to have

• Experience with sponsorship or advertiser-funded content programs, or in agency and services businesses
• Experience monetizing organic audiences beyond affiliate revenue through AEO or GEO programs and content partnerships
• Using AI and automation (for example, n8n, Airtable, or Zapier)
• Conference speaking or published thinking on AI search
• Multi-brand experience across verticals such as home services, insurance, senior care, security, e-commerce, or B2B
• Experience partnering with editorial teams on content quality, authority, and audience needs
• Familiarity with discovery opportunities across YouTube, social platforms, and online communities

Benefits

• Competitive salary + semi-annual bonus
• Unlimited PTO
• Industry-leading medical, dental, and vision plans
• Generous parental leave
• 401(k) company match plan – fully vested on day 1
• Outside patio overlooking Playa Vista + cabanas, firepits & working grills
• Monthly happy hours, catered lunches + daily food trucks
• Fully stocked kitchens with snacks & drinks
• Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes
• Free on-site gym + locker rooms
• Paid charity and volunteer days
• Monthly team outings

Before you apply

• Interviews will take place after resumes have been screened for the minimum requirements

About the company

Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for leading brands. The company is headquartered in Silicon Beach.