Head of Product Marketing

The role

The Head of Product Marketing will own market intelligence, pricing strategy, product portfolio optimization, and go-to-market execution for the Provider Data Management platform. This role connects market demands to commercialization through product marketing, sales enablement, and positioning.

What you will do

• Own end-to-end competitive intelligence for the Provider Data Management space
• Build and maintain a continuous market monitoring system
• Deliver weekly, monthly, and quarterly market reports with recommended actions
• Conduct regular primary research through customer interviews and prospect calls
• Develop and own pricing strategy across all products and segments
• Model pricing scenarios for new products, expansions, and enterprise deals
• Evaluate and optimize product portfolio packaging, bundling, and feature prioritization
• Own product positioning and messaging frameworks
• Develop sales and marketing assets including battlecards, one-pagers, and pitch decks
• Lead go-to-market launches for new products and features

Required qualifications

• 5–8+ years in competitive intelligence, market research, pricing strategy, or product strategy in a SaaS or technology-driven industry
• Demonstrated track record developing and deploying pricing models that improved win rates, ACV, or NRR in a B2B context
• Strong analytical skills to build financial models and analyze usage data
• Proven ability to influence cross-functional teams without direct authority
• Exceptional communication and executive presentation skills

Nice to have

• Familiarity with credentialing, network management, or regulatory compliance
• Experience building or scaling a competitive intelligence function from scratch
• Hands-on experience using AI tools to accelerate research workflows
• Familiarity with usage-based or value-based pricing models, willingness-to-pay research methods, or conjoint analysis

Benefits

• 100% coverage of health, dental, and vision insurance premiums for employees
• Unlimited PTO with at least two weeks off each year for US-based team
• Health insurance for employees in India
• Statutory leave benefits in India
• Additional wellness (menstrual) leave for women in India

About the company

CertifyOS is building the data infrastructure that powers modern healthcare. Their API-first platform automates provider licensing, enrollment, credentialing, and network monitoring.