Senior Manager, Brand Marketing

The role

The Senior Manager of Brand Marketing will own Certify's brand presence, content output, and audience-building channels. This role involves managing brand identity, content strategy, owned media channels, events, and employer branding.

What you will do

• Steward Certify's brand identity including voice, tone, visual language, and positioning
• Maintain and evolve the living brand guidelines system
• Lead periodic brand audits to evaluate consistency and market perception
• Own the master content strategy and editorial calendar
• Develop thought leadership for health plan executives and provider operations leaders
• Lead creation of content across articles, blogs, LinkedIn, newsletters, video, and white papers
• Build a repeatable content production engine using AI tools and internal SMEs
• Own and operate Certify's podcast
• Drive Certify's LinkedIn presence and executive ghostwriting programs
• Build and grow Certify's owned newsletter

Required qualifications

• 6–10+ years in brand marketing, content strategy, or editorial leadership
• Track record of building or transforming a brand at a healthcare or technology company
• Demonstrated experience owning content operations at scale
• Hands-on experience managing owned media channels: LinkedIn company presence, newsletters, podcasts, or video programs
• Strong writing and editorial skills
• Proven ability to translate business goals into brand narratives and content strategies

Nice to have

• Background in healthtech, health plan operations, or B2B enterprise SaaS with complex buyer audiences
• Experience with AI-driven content workflows
• Experience managing or contributing to executive thought leadership programs and ghostwriting programs
• Familiarity with demand generation and ABM

Benefits

• 100% coverage of health, dental, and vision insurance premiums for employees
• Unlimited PTO with at least two weeks off each year for US-based team
• Health insurance for employees in India
• Statutory leave benefits in India
• Additional wellness (menstrual) leave for women in India

About the company

CertifyOS is building the data infrastructure that powers modern healthcare. Their API-first platform automates provider licensing, enrollment, credentialing, and network monitoring.