Sr Product Marketing Manager, Platform

The role

You will own the positioning for the Chainalysis platform and create lifecycle campaigns to drive adoption, usage, and expansion. You will build the messaging, competitive positioning, and strategic content used by GTM teams.

What you will do

• Define and evolve the Chainalysis story
• Build messaging for GTM teams
• Own competitive positioning
• Build lifecycle campaigns for onboarding, activation, expansion, and renewal
• Identify expansion patterns for cross-sell and upsell plays
• Explain the commercial model in customer terms
• Lead go-to-market planning for portfolio launches
• Produce strategic content like first-call decks, value maps, and sales plays
• Partner with Product, Product Marketing, GTM and Enablement teams
• Turn churn, win-loss, and field feedback into sharper positioning

Required qualifications

• 8+ years in product, solutions, industry, or B2B enterprise technology marketing
• Experience building something from nothing like a new proposition, segment or business line
• Experience with positioning that connects many capabilities into one value story
• Experience designing lifecycle campaigns or expansion programmes
• Exceptional writing and editorial judgment

Nice to have

• Experience with blockchain, digital assets, or crypto-native financial infrastructure
• Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology
• Familiarity with consumption- or usage-based pricing and packaging

About the company

Chainalysis is the blockchain data platform that connects the movement of digital assets to real-world services. Their mission is to build trust in blockchains through proprietary data and AI.