Senior Manager, Account Based Marketing (Strategic Accounts)

The role

You will build, execute, and scale enterprise demand generation and Account-Based Marketing strategies across North America. You will own the pipeline journey from first touch to early-stage qualified opportunities to drive qualified pipeline and executive engagement.

What you will do

• Own the strategic plan and execution for regional demand generation.
• Design, launch, and scale 1:1 and 1:few Account-Based Marketing programs in the US and Canada.
• Partner with Revenue Operations, Marketing Operations, and Sales to refine lead scoring, qualification, routing, and shared SLAs.
• Identify, test, and scale acquisition channels like email, paid digital, webinars, content syndication, and industry events.
• Develop segmentation and messaging strategies for complex buying committees.
• Act as a bridge between Enterprise Marketing, Product Marketing, Field Marketing, and Sales.
• Establish the framework for a high-performing demand gen function using data-driven insights.

Required qualifications

• 6–8+ years of experience in demand generation, revenue marketing, or growth marketing within B2B SaaS or Fintech.
• Proven track record supporting complex enterprise sales cycles.
• Direct experience building and scaling highly targeted Account-Based Marketing programs.
• Deep comfort with marketing automation, CRM systems, ABM tech stacks, and advanced multi-touch attribution models.
• Ability to set high-level roadmaps and perform hands-on tasks like writing copy and building campaigns.
• Strong cross-functional instincts to influence and align marketing, revenue ops, and senior sales leadership.

Nice to have

• Fintech or Payments Background
• A strong understanding of the payments landscape, digital commerce, or complex financial ecosystems

Benefits

• Comprehensive healthcare, vision, and dental benefits.
• A highly collaborative, dynamic, and flexible working environment.

About the company

Checkout.com is a global fintech company that enables over 10 billion transactions yearly for more than one billion global shoppers. The company has 20 offices across six continents with London as its HQ.