Developer Relations - Go to Market

The role

Show developers how Chromatic/Storybook solves frontend delivery challenges. Create technical content and programs to help the go-to-market team convert interest into revenue.

What you will do

• Create developer-facing content like articles, guides, webinars, talks, videos, case studies, landing pages, and demos.
• Partner with Marketing and Sales to embed developer voice in campaigns.
• Run programs like webinars, workshops, and live streams to bring developers into the funnel.
• Collect feedback from the field and distill developer pain points for GTM, Sales, and Product.
• Maintain a high bar for technical accuracy and clarity.
• Proactively spot opportunities to equip GTM with developer narratives.

Required qualifications

• Built real software.
• Held a developer marketing, advocacy, or equivalent role.
• 5+ years of experience building modern web UIs (JavaScript/TypeScript, React or similar).
• Strong portfolio of technical communication: articles, talks, tutorials, or videos.
• Excellent communication for both developer and business audiences.
• Demonstrable success working with Marketing, Sales, and Customer Success on developer-facing campaigns.
• Proven ability to build trust with developer communities.

About the company

Chromatic is a company where the Developer Relations role is part of the DX organization embedded within GTM.