Head of Growth, Applied AI

The role

You will run the full marketing function across consumer and enterprise, reporting to the Founder. You will own strategy, execution, and outcomes for paid, organic, lifecycle, content, and brand tracks.

What you will do

• Run the full marketing function across consumer and enterprise
• Own strategy, execution, and outcomes across paid, organic, lifecycle, content, and brand
• Drive new installs and bring lapsed users back
• Lead marketing on cross-functional priorities including enterprise, partnerships, and product launches
• Manage agency relationships and a budget
• Turn a live archive of real events into a brand through social, video, press, and product
• Develop go-to-market strategy for feature launches and city expansions
• Build the foundation of a B2B marketing engine with the enterprise sales team
• Manage full ownership of paid install campaigns across Meta, TikTok, and Apple Search Ads
• Run the creator program including recruitment, payments, and relationship management

Required qualifications

• Proven leader who has owned a marketing function
• Roughly five or more years of experience
• High agency
• Storyteller
• Analytical and numbers-driven
• Strong visual instincts, fluent in design and video
• Strong writer across formats
• Genuinely fluent in AI for marketing
• News junkie who follows what is happening in real time

Nice to have

• Experience across consumer and enterprise

About the company

Citizen is the #1 safety app in the U.S. It is a live network, a newsroom, and a safety tool that distributes videos captured live at the scene of real incidents.