Head of Content

The role

The Head of Content will own all Citizen content on social channels and manage the creator roster. This person will rebuild social channels from zero and turn winning organic content into paid ads to drive app sign-ups.

What you will do

• Rebuild Citizen's channels on TikTok, Instagram Reels, YouTube Shorts and X with daily posting
• Run creators and clippers to carry footage further
• Set content standards and exercise judgment on sensitive real-world footage
• Spot winning organic posts based on hook rate, hold rate, shares, saves, and comments
• Clear usage rights, Spark Ad codes and partnership-ad access with creators
• Run paid Spark Ads and Meta partnership ads from creator handles
• Work with paid media team on attribution and report cost per sign-up
• Recruit a creator roster that speaks to different audiences or angles
• Package the Founder's story and Mission Control work for social
• Brief creative teams for original work

Required qualifications

• Lives on social platforms daily
• Has proof of growing a following from close to nothing or driving measurable sign-ups to a consumer app with content
• Has scaled organic posts with paid Spark Ads, partnership ads, or whitelisting
• Has made content themselves
• Has taste and judgment on real-world footage
• Fluent in AI for content work

Benefits

• equity

About the company

Citizen is a safety app in the U.S. that distributes live video from real incidents in real time to major American cities.