Cinder

AI Growth Marketer

New York. Posted a month ago

The role

You will build marketing-sourced pipeline and develop growth strategies for an AI infrastructure product. You will work on positioning, content distribution, and demand generation to reach generative AI buyers.

What you will do

  • Build marketing-sourced pipeline
  • Turn positioning on AI red teaming, agentic moderation, and content integrity into stories for generative AI buyers
  • Increase demand-gen performance of customer case studies and stories
  • Turn content and thought leadership engine into a growth channel
  • Support events strategy as a demand-gen engine
  • Build timely campaigns based on relevant news and industry moments
  • Own campaign measurement and reporting
  • Partner with sales on lead scoring, handoff, and follow-up

Required qualifications

  • Built demand generation for an AI product specifically
  • Fluency in how models and agents behave, why evals matter, and where systems break
  • 4+ years in growth marketing or B2B demand generation
  • Experience building from zero as a first marketing or demand gen hire
  • Track record of owning a pipeline number
  • Experience building demand in a category where the downside of failure is existential (cybersecurity, identity and authentication, fintech risk, regtech, or similar)
  • Strong judgment on content, positioning, and messaging
  • Comfortable in a CRM and marketing automation stack
  • Ability to build own reporting
  • Builder's mentality with low ego and high ownership

Nice to have

  • Experience marketing an enterprise/B2B product into consumer-facing companies
  • Experience with ABM or intent-data tools
  • Field marketing at conference scale
  • Built a research report, index, or open benchmark that became a demand asset
  • Comfortable flexing into other marketing specializations (ABM, product marketing, SEO)

Benefits

  • Health, vision & dental benefits
  • 401(k) plan with employer matching
  • Fully paid commuter benefits
  • Fully stocked office with paid lunch and dinner

About the company

Cinder is mission-critical infrastructure that helps digital platforms fight fraud, abuse, and manipulation using AI. They are a small, fast-moving team backed by Accel and Y Combinator.