Growth Product Lead, Kids

The role

This person will own kid growth for the Monsterverse by growing kid users of Dojo Islands. They will run the product team for top-of-funnel growth and drive the cross-company roadmap for Monthly Active Kids.

What you will do

• Own the kid growth funnel end-to-end including awareness, install, activation, and early retention for Dojo Islands
• Coordinate the cross-company roadmap for Monthly Active Kids across the flagship app, school network, and Islands
• Set direction and ship fast with a small, high-leverage product team
• Maintain a direct working relationship with co-founders on long-term growth strategy

Required qualifications

• Owned a top-line growth metric end-to-end
• Led initiatives that measurably moved DAU/WAU, install conversion, or retention on a consumer product
• Gaming and/or kid-product experience or a close equivalent
• Shipped at scale in games, social, or gamified products
• Operate at both the strategic and the detail level
• Write your own SQL
• Self-sufficient with data including writing queries, building dashboards, and analyzing funnels
• Structured problem-solver in ambiguity
• AI is core to how you work and built into your product process and workflow

Nice to have

• Founder or early-stage startup experience (pre-Series B)
• Experience with kids' products, consumer social, or platforms with T&S / trust and safety considerations
• Experience with cross-functional growth loops such as viral mechanics, referral systems, or in-product distribution

About the company

ClassDojo is a distributed company building a network to give every child an education they love. Their flagship app connects K-12 teachers, children, and families globally.