Growth Marketing Lead

The role

You will own external user acquisition for consumer products Dojo Sparks and Dojo Islands. You will set strategy and personally execute high-leverage acquisition experiments to drive net-new paid users.

What you will do

• Set and own the strategy for new user acquisition across paid and unpaid channels
• Personally run growth experiments end to end
• Identify and validate new acquisition channels
• Establish clear success metrics and ROI thresholds
• Partner with Product, Creative, and Product Marketing to test value propositions and onboarding flows
• Build a durable experimentation and measurement framework
• Leverage external resources and modern tools including AI
• Help shape the long-term growth marketing muscle at ClassDojo

Required qualifications

• 8+ years of experience in growth, performance, or consumer marketing
• Proven track record of owning acquisition outcomes end to end
• Strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs
• Experience operating as a generalist in small or mid-sized teams
• Depth in at least one acquisition channel
• Hands-on, execution-oriented mindset
• Comfort operating with high autonomy and ambiguity
• Clear, concise communication skills

Nice to have

• Built or scaled influencer- or creator-led growth programs
• Worked on consumer subscription or paid consumer products
• Operated in early-stage or fast-scaling environments as a builder or first marketing hire
• Excited about using AI and new tools

About the company

ClassDojo is a distributed company building a network to give every child an education they love. Their flagship app connects K-12 teachers, children, and families globally.