Head of Demand Gen

The role

You will own the demand gen and pipeline strategy and lead the marketing team. You will decide channel mix, manage budget and headcount, and work with founders on positioning.

What you will do

• Own Clarify's demand gen and pipeline strategy and report weekly on results
• Decide the channel mix across outbound, paid, events, partners and product-led motions
• Lead demand gen programs end to end
• Lead and develop the existing marketing team
• Scale budget and headcount as programs prove out
• Partner with sales on ICP, messaging, qualification and attribution
• Work with founders on positioning and big bets for the next 12 months
• Stay hands-on by digging into data, writing plans, and launching programs

Required qualifications

• Senior demand gen leader who has scaled demand gen at a B2B SaaS company from Series A to Series B or beyond
• Experience leading a marketing team, hiring, managing and growing people
• Experience owning a pipeline number at the leadership level and setting the strategy
• Ability to be hands-on in a ~27-person company
• Fluent with modern, AI-native GTM tooling (Clay, automation, enrichment, reporting)
• Ability to write and communicate clearly
• Ability to turn customer and sales feedback into sharp positioning

Nice to have

• Marketed to sales, RevOps or GTM teams
• Run both product-led and sales-led motions

Benefits

• Fully covered medical, dental, and vision for you
• 50% coverage for dependents
• 401(k) with company match
• Flexible time off
• Generous parental leave
• Team offsites 2–3 times a year

About the company

Clarify is building the AI-native CRM, a platform designed for modern go-to-market teams. The company has raised $22.5M and has a team of ~27 people.