Product Marketing, GTM

The role

This Product Marketing Manager will drive revenue-focused product marketing to impact go-to-market and revenue success. The role involves building the product marketing function, creating narratives, and enabling sales and customer experience teams.

What you will do

• Create core narrative, messaging frameworks, and competitive battlecards
• Create and maintain pitch decks, talk tracks, one-pagers, and QBR templates
• Build buyer personas and messaging
• Conduct competitive analysis
• Create training programs and enablement materials for GTM and CX teams
• Identify funnel bottlenecks and work with sales to improve conversion
• Create programs and materials to help existing customers grow usage
• Develop case studies, success stories, and reference programs
• Synthesize complex topics into simple messaging
• Integrate AI tools to automate routine tasks

Required qualifications

• 5+ years of product marketing experience at a B2B SaaS company, with a focus on MM-Ent
• Revenue-focused mindset with understanding of customer buying processes, sales processes, and revenue expansion
• Ability to diagnose and optimize a revenue funnel
• Exceptional communication skills for translating complex concepts into simple frameworks and assets
• Proven track record as a partner to GTM leaders in building revenue foundations and driving growth
• Ability to prioritize high impact projects in a dynamic environment
• Experimentation mindset to utilize AI tools to optimize workflows
• Success partnering with Marketing, Sales, and CX organizations

Nice to have

• previous experience in sales and/or revenue-facing roles

Benefits

• All employees can work with world-class coaches who specialize in creativity, management, and more

About the company

Clay is an AI company that provides infrastructure for B2B companies to run personalized campaigns. The company helps customers go to market with unique data, signals, and AI research.