Claylabs
GTM Engineer - Marketing
New York, Remote. Posted a month ago
The role
This person will build and own top-of-funnel workflow automations and design systems to improve speed and data quality across the marketing funnel. They will partner with Demand Gen, Lifecycle, and SDR teams to turn prospect and account data into proactive action.
What you will do
- Build and own top-of-funnel workflow automations like lead and account scoring and intent detection
- Partner with Demand Gen, Lifecycle Marketing, and SDR leadership to translate business needs into automation requirements
- Own the instrumentation behind MQL definitions and the marketing funnel
- Build the connective tissue between Marketing and SDRs through lifecycle and handoff logic
- Build tooling that surfaces account and prospect context for SDRs
- Push the limits of Clay and extend the platform into new use cases
- Partner with GTM leaders and frontline teams to understand demand motion
- Own projects end-to-end from discovery and prototyping through rollout and iteration
- Design systems that improve speed, visibility, data quality, and execution across the funnel
- Measure performance, adoption, and business impact of built systems
Required qualifications
- At least 6-10 years working in a combination of Marketing Ops, RevOps, GTM Engineering or other similar applied technical discipline
- At least 3 years in Marketing Ops/Demand Gen Ops or GTM Engineering or equivalent
- Experience building, developing or connecting core systems like Salesforce and adjacent GTM systems
- Hands on experience with marketing automation and inbound tooling such as HubSpot, Marketo, Customer.io, or Braze
- Hands on experience with intent/enrichment layers such as 6sense, Demandbase, Clearbit, or Common Room
- Fluency with the mechanics of the marketing funnel
- Proven ability to build and problem solve with methods incorporating Python, JavaScript, SQL, or TypeScript
- Track record of deploying and building AI-powered internal tools, automations, or agentic workflows
- Experience using data warehouses, BI tools, or event-driven systems
- Executive presence
Nice to have
- Experience building in Clay as a primary workflow or enrichment layer
- Experience in analytics engineering
- Experience in data science
- Experience in programming languages
Benefits
- All employees can work with world-class coaches who specialize in creativity, management, and more
About the company
Clay's mission is to be the engine companies use to grow to their full potential. They build infrastructure to run personalized campaigns and are building agents to help grow companies.