Clera
Growth & Marketing
San Francisco. Posted 5 months ago
The role
This person will build the growth machine from scratch using cold email, paid acquisition, content, SEO, and events. You will treat all channels as a scientific process and own real outcomes.
What you will do
- Treat every channel as a scientific process using hypotheses, A/B tests, metrics, and iteration
- Set and track KPIs across the full funnel
- Collaborate with the team to turn product and recruiting insights into campaigns and experiments
- Own and scale cold email programs to companies and top talent
- Manage deliverability and infra including SPF, DKIM, DMARC, domain warming, and sender reputation
- Plan, launch, and optimize paid acquisition
- Produce content including blogs, email, LinkedIn, social, testimonials, case studies, and product stories
- Distribute content across organic social, newsletter, website, and lightweight paid
- Be the quality checker for brand voice, copy, and visual aesthetics
- Shape and execute SEO strategy through topic research, on-page optimization, and internal linking
Required qualifications
- Worked across growth and marketing
Nice to have
- Experience in growth/marketing areas such as Growth Mindset & Analytics
- Experience in Outbound & Demand Generation
- Experience in Content & Brand
- Experience in SEO & Organic
- Experience in Partnerships & Events
About the company
Clera is the AI talent agent. They automate the headhunting industry by finding people and getting them hired at companies.