Product Marketing Manager

The role

You will own go-to-market execution for an AI software product serving automotive dealerships. You will work with the marketing lead and cross-functional teams to turn product positioning into messaging and field enablement.

What you will do

• Lead end-to-end go-to-market planning and execution for product releases.
• Develop product messaging that explains features, target audiences, and customer value.
• Coordinate launch readiness across Customer Success, Sales, and Product.
• Create positioning briefs, battlecards, and sales enablement materials.
• Join roadmap reviews and engage with customers in the field.
• Keep executives informed about upcoming releases, readiness, customer feedback, and market context.
• Build and improve launch playbooks.

Required qualifications

• At least 4 years of product marketing experience at an early-stage or high-growth company.
• Ownership of launches from planning through release.
• Experience coordinating launch readiness across product, sales, and customer success teams.
• Ability to carry leadership-provided positioning consistently across products.
• Strong writing and product communication skills.
• Experience creating messaging, briefs, battlecards, and launch processes used by customer-facing teams.
• Background marketing AI or software products to business buyers.
• Regular use of AI tools to automate repetitive work.
• Comfort with ambiguity, cross-functional collaboration, and hands-on customer engagement.

Nice to have

• Customer-facing experience in sales, customer success, or account management is valuable
• experience in automotive or another high-touch vertical market

About the company

clera