Senior User Acquisition Manager

Paris. Posted 4 days ago

The role

Lead Meta acquisition strategy for a SaaS business. You will manage budget allocation, analyze performance, and run high-velocity tests to grow SMB and business audiences.

What you will do

Own Meta budget allocation and campaign strategy
Optimize toward ROAS and LTV:CAC targets
Analyze campaign performance to identify creative patterns
Turn findings into structured briefs for the creative team
Run high-velocity tests across audiences, creative concepts, campaign structures, and micro-personas
Connect channel performance with unit economics and incrementality
Build tools, automations, and workflows using AI
Use testing insights to refine strategy for growing SMB audiences

Required qualifications

At least 4 years of performance marketing experience
Experience managing six-figure monthly Meta budgets against LTV:CAC targets
Strong knowledge of attribution, incrementality, and unit economics
Experience partnering with creative teams
Experience running rapid, systematic acquisition tests
Experience building tools or automating workflows with code or AI-native platforms

Nice to have

Background marketing to SMBs
Working in SaaS
Working in product-led growth environments

About the company

clera