Fractional CMO / Head of Marketing

The role

Lead marketing strategy and execution for a two-sided European marketplace. You will shape the brand and growth engine for an emerging professional services category.

What you will do

• Develop go-to-market strategy and positioning for companies and executives.
• Build thought leadership and market credibility for the fractional C-suite model.
• Acquire and onboard companies through targeted outreach and conversion strategies.
• Recruit and onboard senior leaders who want fractional engagements.
• Drive growth through word-of-mouth, community building, and trust-based marketing.
• Plan and oversee marketing channels, content strategy, and community activities.

Required qualifications

• At least 5 years of marketing leadership experience building and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
• Demonstrated results in demand generation and user acquisition for two-sided or network-effect businesses.
• Strong experience with positioning, brand strategy, thought leadership, and establishing credibility in emerging markets.
• Experience building communities as a growth lever and using word-of-mouth and trust-based marketing.
• Ability to manage multiple channels and content initiatives in an early-stage, high-ambiguity environment.

Nice to have

• Experience recruiting and onboarding talent or other supply-side users is valuable.
• Familiarity with European markets and professional services is beneficial.

Before you apply

• Visa sponsorship is not available.

About the company

clera is a two-sided European marketplace connecting companies with fractional C-suite executives.