Founding Sales Representative, SDR to Full-Cycle

The role

You will perform outbound prospecting and progress to managing deals from first call through close. You will help build the sales approach for an early-stage B2B SaaS team serving roofing and other trade businesses.

What you will do

• Make high-volume outbound calls to qualified prospects.
• Work toward a target for attended discovery meetings.
• Refine call scripts and objection handling.
• Run product demonstrations, address objections, send contracts, and close deals.
• Take ownership of sales outcomes.
• Document and improve the sales process.
• Track sales activity and prospect information in a CRM and report on progress.

Required qualifications

• At least one year of quota-carrying sales experience in an SDR, BDR, AE, or similar role.
• Experience executing outbound campaigns, booking prospect meetings, and making frequent cold calls.
• Comfort with end-to-end deal ownership, or readiness to take on demonstrations, objection handling, contracting, and closing within the first few months.
• Native-level German proficiency.
• Resilience, coachability, and initiative in a hands-on individual-contributor role.
• CRM, sales activity tracking, or reporting experience.

Nice to have

• preferably in outbound sales
• experience selling to SMBs, trades businesses, or owner-operators is helpful
• Startup experience, particularly in a venture-backed environment, is a plus

Before you apply

• Visa sponsorship is not available.
• Candidates must be based in Berlin or willing to relocate.

About the company

clera is an early-stage B2B SaaS team serving roofing and other trade businesses.