Clera

Head of Growth / Senior Growth Manager

remote. Posted 9 days ago

The role

Lead growth across demand generation, product marketing, and sales enablement at a remote-first B2B SaaS company. You will own the funnel from campaign strategy through closed-won and build automation and measurement systems.

What you will do

  • Plan and run integrated campaigns for product launches, category events, and company announcements.
  • Build and optimize demand generation across paid, owned, and earned channels.
  • Run a flagship industry awards program and activate community opportunities.
  • Grow a micro-influencer program with industry practitioners, investors, and software operators.
  • Build automated workflows, integrations, and AI-enabled systems connecting CRM, product data, and marketing channels.
  • Use Claude or similar AI tools to reduce manual work and document workflows.
  • Set up tracking and reporting.
  • Develop product positioning, launch plans, customer stories, newsletters, website updates, and sales enablement materials.
  • Work closely with leadership and teams across content, partnerships, design, product, and sales.

Required qualifications

  • Six to eight years of experience in a high-growth environment, ideally in B2B software, with ownership of growth, content, or demand generation.
  • A track record of demand generation or content programs that produced measurable pipeline.
  • Hands-on experience building technical growth, marketing automation, analytics, data, or AI-enabled workflows.
  • Proficiency with Claude or similar AI tools, including familiarity with skills, plugins, and workflow automation.
  • Strong technical fluency with marketing automation, CRM, analytics, and CMS tools such as Framer or Webflow.
  • SEO or GEO experience.
  • Strong design judgment.
  • Clear, persuasive English writing.
  • Organized and autonomous.
  • Ability to discuss technical topics with engineering teams.

Nice to have

  • Experience in B2C growth, with PLG, referral, or word-of-mouth experience

Benefits

  • Equity is offered through a virtual stock option plan.

Before you apply

  • Visa sponsorship is not available.

About the company

clera is a remote-first B2B SaaS company focused on referral and user-led growth.