Clera
Performance Marketer, Paid Growth (Consumer Apps)
San Francisco. Posted 9 days ago
The role
You will own paid acquisition for a consumer app and drive growth across its launch and future apps. You will work hands-on across campaign management, creative testing, and mobile attribution.
What you will do
- Manage Meta and TikTok campaigns including audiences, offers, budgets, and scaling decisions.
- Turn user-generated content into ads and brief creators.
- Produce a steady volume of creative variants using AI tools where useful.
- Track performance with mobile attribution and analytics tools.
- Optimize for CPI and cost per activated couple.
- Assess each test within 24 to 48 hours.
- Share a weekly performance readout.
- Work toward a target of approximately $2 CPI at scale for the November App Store push.
Required qualifications
- Approximately 1 to 5 years of experience.
- Hands-on experience managing real-budget Meta or TikTok consumer app or app-install campaigns in Ads Manager.
- Ability to write ad hooks and copy.
- Ability to run high-volume creative tests.
- Ability to adapt UGC into ads and brief creators.
- Comfort with campaign data, mobile attribution, and downstream activation metrics.
- Use of tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
Nice to have
- Experience growing a subscription app with real users and published CPI results
About the company
clera