Senior Lifecycle Marketing Manager

The role

You will own the lifecycle marketing strategy to engage, activate, and grow the user base. You will build behavior-driven lifecycle programs across email and in-product channels to drive pipeline and self-serve MRR.

What you will do

• Own the lifecycle marketing strategy end-to-end from Cloud signup through expansion.
• Build behavior-triggered nurture programs based on product usage and intent signals.
• Design and optimize onboarding journeys for ClickHouse Cloud signups.
• Run always-on nurture for the sales-led funnel.
• Build and run a testing roadmap for subject lines, cadence, and channel mix.
• Report on lifecycle funnel metrics for PLG and SLG.
• Track industry trends, competitor activity, and emerging technologies.

Required qualifications

• 6+ years owning lifecycle, email, or growth marketing programs.
• At least 3 years at a database, data infrastructure, developer tooling, or API company, or another technical product sold to developers or data practitioners.
• Proven track record of building behavior-triggered lifecycle programs at a PLG company with a free trial, free tier, or self-serve signup.
• Analytical mindset to interpret data, identify trends, and run experiments.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.

Nice to have

• experience at a company with an open-source product

Benefits

• Flexible work environment
• Employer contributions towards healthcare
• Stock options
• Flexible time off in the US, generous entitlement in other countries
• USD$500 Home office setup for remote employees
• Opportunities to engage with colleagues at company-wide offsites

About the company

ClickHouse is a globally distributed company operating in over 25 countries.