Senior Digital Marketing Manager

The role

You will own the strategy and execution of all digital marketing channels to drive lead generation, brand awareness, and lifecycle marketing. You will develop and optimize campaigns across paid media, email, webinars, 3rd party activations, PLG, and account-based marketing.

What you will do

• Own strategy, execution, and optimization of integrated digital marketing campaigns across paid ads, email, webinars, and other channels
• Manage relationships with lead generation partners and vendors to maximize budget efficiency
• Implement and scale out PLG motion driving self-serve signups and direct product revenue
• Develop and implement an ABM strategy to drive pipeline growth and brand engagement among key accounts
• Influence the build out of core dashboards and metrics to provide performance readouts
• Partner with operations teams to develop integrations between systems for lead flow
• Build and manage evergreen nurture tracks for different lifecycle stages, personas, and verticals
• Work with product, sales, design, and operations teams to ensure marketing initiatives drive business outcomes
• Lead a culture of testing by creating a scalable and repeatable experimental testing design framework
• Evaluate the competitive landscape to identify opportunities to win across digital channels

Required qualifications

• 7+ years of digital marketing experience
• Proven track record of driving demand generation and brand growth in B2B environments
• Deep expertise in paid media (Google Ads, LinkedIn Ads, Meta Ads, X Ads)
• Deep expertise in marketing automation (Marketo)
• Deep expertise in CRM (Salesforce)
• Deep expertise in analytics tools (Google Analytics, Marketo, Salesforce, Sigma)
• Ability to balance strategic vision with hands-on execution
• Point of view on content and creative
• Strong analytical skills and experience using data to inform decisions
• Knowledge of how to communicate performance results and forecasts to executive stakeholders
• Exceptional communication and collaboration skills
• Bachelor’s degree in Marketing, Business, or a related field

Nice to have

• advanced certifications or MBA

Benefits

• Industry competitive pay
• Restricted Stock Units
• Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents
• Employer contributions to HSA accounts
• Paid Parental Leave
• Paid life insurance, short-term and long-term disability
• Teladoc
• 401(k) with a 100% match up to 4% of salary
• Generous paid time off and holiday schedule
• Cell phone reimbursement
• Tuition reimbursement
• Subscription to the Calm app

About the company

Crusoe is a vertically integrated AI infrastructure company that owns and operates each layer of the stack to power AI workloads. The company uses an energy-first approach to solve power bottlenecks for AI compute.