Sr. Lead, Marketing Strategy, Capital Formation

The role

You will lead marketing strategy for clean energy developers and sponsors. You will own go-to-market planning, positioning, and commercial enablement to drive business results.

What you will do

• Own GTM planning and execution for products, services, and features serving developers and sponsors.
• Develop differentiated narratives and value propositions for capital seekers.
• Serve as a voice of the developer and sponsor audience.
• Connect customer feedback, competitive intelligence, and market trends to identify opportunities.
• Equip customer-facing teams with messaging, tools, and training.
• Develop training programs, competitive battlecards, and sales plays.
• Partner with product, commercial, market intelligence, and marketing leaders.
• Collaborate with the capital-provider counterpart.

Required qualifications

• Direct experience with clean energy developers or sponsors.
• Strong understanding of project development, financing needs, and capital formation decisions.
• 5+ years of experience in B2B marketing, product marketing, commercial strategy, or a related strategic function.
• Experience in a startup or high-growth environment.
• Demonstrated ownership of strategic initiatives from identification through execution and measurement.
• Experience developing positioning and go-to-market strategies for complex products or services.
• Ability to translate technical and financial complexity into clear messaging.
• Experience developing commercial enablement programs and materials.
• Strong cross-functional influence and relationship-building skills.
• Ability to align senior stakeholders without direct authority.
• Structured, analytical thinking and sound commercial judgment.

Nice to have

• Experience across multiple customer segments or buyer personas

Benefits

• 100% healthcare premiums for employees (Aetna or Kaiser)
• 80% subsidized healthcare premiums for dependents
• 100% dental and vision premiums for employees
• 80% dental and vision premiums for dependents
• Family forming and fertility support
• 16 weeks parental leave for birthing parents
• 12 weeks parental leave for non-birthing parents
• 10 company holidays per year
• 20 days of paid time off per year
• 401k with account fees supported by Crux
• Stock options
• Regular team offsites

About the company

Crux is the capital platform for the clean economy, modernizing capital raising and deployment for clean energy and critical infrastructure. The company has raised $77 million in capital from investors including Andreessen Horowitz and Lowercarbon Capital.