Vice President of Product Marketing

The role

The Vice President of Product Marketing will lead the Product Marketing function and own how the company brings its platform, products, data, and AI capabilities to market. This leader will shape positioning, messaging, go-to-market strategy, launches, market intelligence, and sales enablement.

What you will do

• Lead the full Product Marketing function, setting strategy, priorities, and performance expectations.
• Develop a high-performing organization including Director- and Manager-level leaders.
• Define and evolve product positioning, messaging, and value propositions.
• Own go-to-market strategy for major product launches and strategic initiatives.
• Translate complex product, data, infrastructure, and AI capabilities into business narratives.
• Build a market and competitive intelligence capability.
• Strengthen sales enablement with messaging, persona insights, and launch materials.
• Partner with the CMO and peer VPs to create an integrated marketing strategy.
• Act as a strategic bridge between the market and the Product organization.
• Create scalable systems, processes, and standards for product marketing.

Required qualifications

• Senior Product Marketing leader with success leading Product Marketing in B2B SaaS or enterprise technology environments.
• Experience in strategy, team leadership, and cross-functional execution.
• Expertise in positioning, messaging, go-to-market strategy, product launches, competitive intelligence, customer and buyer insight, and sales enablement for complex products and enterprise buying jour
• Ability to connect product capabilities, customer needs, competitive dynamics, and company strategy into narratives.
• Exceptional communicator and storyteller for executive audiences, customers, and sales teams.
• Collaborative executive partner able to influence across organizational boundaries.
• Proven people leader who can lead through other leaders and coach talent.
• Ability to balance long-term storytelling with practical execution for launches and revenue teams.
• Sponsors and prioritizes responsible AI adoption and ensures AI initiatives deliver business value.

Benefits

• Learning platform for training and tools
• 15 days of vacation
• Floating and company holidays
• Wellness benefits
• Paid parental leave
• Comprehensive medical, dental, vision, life, and disability insurance
• 401(k) plan
• Work from home stipend

About the company

CreatorIQ is enterprise infrastructure for creator marketing, trusted by more than 1,300 of the world's leading brands and agencies. It is powered by the Creator Graph, a proprietary AI and intelligence foundation.