Integrated Marketing Lead

The role

You will own the brand presence across all channels by setting strategy and executing brand, social, influencer, and PR programs. You will partner with cross-functional teams to translate the company mission into integrated campaigns that drive awareness and loyalty.

What you will do

• Act as a brand ambassador executing positioning, voice, and visual identity.
• Build and own social media strategy across all major platforms.
• Own influencer and creator marketing end to end including sourcing, briefing, and contracting.
• Build the employer brand in partnership with the people team.
• Translate business goals into integrated go-to-market campaigns.
• Engage customers across social networks and protect brand sentiment.
• Lead PR and communications including media relations and press materials.
• Align and influence cross-functional teams without direct authority.
• Define KPIs, run tests, and optimize strategy using analytics tools.

Required qualifications

• 7+ years of experience leading all aspects of social strategy across major platforms.
• Proven track record of building awareness and consideration.
• Hands-on experience owning influencer and creator marketing end to end.
• Proven track record of growing and managing social communities.
• Successful experience partnering on employer branding initiatives.
• Experience leading PR and communications.
• Experience managing and measuring both ongoing and campaign-specific social programs.
• Excellent creative judgment and a data-driven mindset.
• Strong analytical skills and experience with web and social media analytics tools.
• Comfort operating in ambiguity and building new programs from the ground up.

Nice to have

• Experience with consumer fintech or related industries

Benefits

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day.
• Up to $100 per month in fitness reimbursement or complimentary membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match and immediate vesting.
• Meal program available for both lunch and dinner.
• Pre-tax benefits, including a $1,000 HSA match.
• Life and accidental insurance.
• Flexible PTO.
• Short and long term disability insurance.

About the company

Credit Genie is a mobile-first financial wellness platform that leverages artificial intelligence to provide personalized insights. The company aims to empower customers to achieve long-term financial stability through a financial ecosystem.