Creditgenie
Staff Marketing Data Analyst
New York, NY. Posted 2 months ago
The role
You will serve as a dedicated analytics partner to Marketing to improve customer acquisition, marketing efficiency, and business growth. You will own complex analyses, measurement frameworks, and experimentation approaches to provide actionable recommendations to Marketing leaders.
What you will do
- Partner cross-functionally with Marketing, Product, and other teams to improve data quality and measurement consistency.
- Lead actionable insights and deep-dive analyses to optimize customer acquisition and channel performance.
- Own and advance multi-touch attribution, marketing mix modeling, and other measurement approaches.
- Design and scale experimentation approaches including A/B testing and incrementality studies.
- Define, monitor, and interpret core marketing KPIs like CAC, LTV, and campaign ROI.
- Serve as a strategic thought partner to Marketing leaders by translating analytical findings into business actions.
- Raise the analytical bar by sharing best practices and coaching peers on marketing analytics methods.
Required qualifications
- 7+ years of experience in marketing analytics, growth analytics, data analytics, or a related quantitative field.
- Master's degree in Analytics, Marketing, Economics, Statistics, Mathematics, Computer Science, or a similar quantitative field.
- Advanced SQL skills.
- Proficiency in Python or a similar analytical programming language.
- Experience with BI and data visualization tools such as Sigma, Tableau, Looker or similar platforms.
- Deep understanding of marketing data, measurement, experimentation, and performance analysis.
- Experience with paid media and acquisition channels.
- Excellent communication, collaboration, and stakeholder management skills.
- Familiarity with modern data platforms and analytics workflows, such as Snowflake, AWS, dbt, or similar technologies.
Nice to have
- AppsFlyer and SSOT experience
Benefits
- 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
- Up to $100 per month in fitness reimbursement or a complimentary full membership to LifeTime Fitness or Equinox.
- 401(k) with a 3.5% match and immediate vesting.
- Meal program available for both lunch and dinner.
- Pre-tax benefits, including a $1,000 HSA match.
- Life and accidental insurance.
- Flexible PTO.
- Bonus and equity programs eligibility.
About the company
Credit Genie is a mobile-first financial wellness platform that leverages artificial intelligence to provide personalized insights. Founded in 2019, it aims to empower customers to achieve long-term financial stability.