Creditgenie

Organic Growth Lead

San Francisco, CA. Posted 2 months ago

The role

The Organic Growth Lead will build and execute an organic acquisition engine spanning SEO, AEO, and content. This person will own the strategy and execution from keyword research to publishing and technical SEO.

What you will do

  • Own organic growth strategy including SEO/AEO roadmap, topic and keyword strategy, and editorial calendar.
  • Write and produce SEO/AEO optimized content for blogs, website pages, in-app copy, and guides.
  • Drive technical and on-page SEO including site architecture, structured data, and Core Web Vitals.
  • Manage and optimize the SEO/AEO ecosystem using tools like Google Search Console, GA4, and Ahrefs or SEMrush.
  • Translate briefs and product requirements into on-brand copy.
  • Maintain and evolve brand voice.
  • Leverage AI tools for ideation, drafting, and optimization.
  • Analyze performance and optimize content to improve engagement, acquisition, and conversion.

Required qualifications

  • 7+ years of experience managing content marketing in a B2C environment
  • Proven track record of writing and editing skills across multiple formats
  • Fluency in SEO content best practices
  • Hands-on experience with SEO/analytics tooling (Google Search Console, GA4, Ahrefs/SEMrush/Moz, Screaming Frog)
  • Track record of measurable organic growth
  • Familiarity with emerging AEO/GEO practices like structured data and optimizing for AI-generated answers
  • Comfort using AI tools for ideation, drafting, and optimization
  • Exceptional attention to detail and brand voice
  • Strong blend of strategic thinking and hands-on execution
  • Comfortable working in fast-paced, dynamic environments

Nice to have

  • Experience in fintech, financial wellness, or adjacent industries

Benefits

  • 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day
  • Up to $100 per month in fitness reimbursement or complimentary full membership to LifeTime Fitness or Equinox
  • 401(k) with a 3.5% match and immediate vesting
  • Meal program available for both lunch and dinner
  • Pre-tax benefits, including a $1,000 HSA match
  • Life and accidental insurance
  • Flexible PTO
  • Bonus and equity programs eligibility
  • Short & long term disability insurance

About the company

Credit Genie is a mobile-first financial wellness platform that leverages artificial intelligence to provide personalized insights. The company is backed by Khosla Ventures and led by industry pioneers.