Head of Brand

The role

You will own Crosby's brand to build the best AI law firm in the world. You will work on brand strategy, visual identity, signature campaigns, and website storytelling.

What you will do

• Work with founders and stakeholders to build brand strategy and positioning.
• Create a consistent visual identity and brand system across various canvases.
• Partner with founders and head of marketing to develop the 2027 brand campaign.
• Drive central ideas and execution across out-of-home, digital, and social channels.
• Transform the website into a complete expression of the company, services, and technology.
• Shape page narratives, visual concepts, headlines, and brand copy.
• Partner with design, product marketing, events, and content teams to build brand affinity.

Required qualifications

• 4-8 years of experience building a standout brand in tech, consumer, or at an agency.
• Proven ability to build a brand from the ground up as the first or second hire focused on brand.
• Exceptional taste and a clear point of view.
• Ability to provide compelling examples of distinctive, high-quality brand work.
• Visual fluency and judgment to guide identity and visual expression.
• Comfort with rough mockups or concepts to communicate direction.
• Ability to navigate strong opinions from founders, marketing, Product, Sales, and designers.
• Ability to defend creative decisions and incorporate useful feedback.
• Experience translating a brand idea into campaigns, a website, or customer moments.
• Bias for shipping high-quality work and managing tradeoffs.

About the company

Crosby is the first AI-native law firm, helping companies sign commercial contracts faster. It was founded by Ryan and John.