Growth Lead

The role

The Growth Lead will build the growth motion at Crosby by turning raw demand into a scalable system. You will own the strategy and execution to drive pipeline growth across various channels.

What you will do

• Partner with sales to build a repeatable outbound motion
• Draft prioritized target lists, messaging, and sequencing
• Automate ancillary touchpoints like gifting and event invites
• Use paid channels like ads to drive awareness among buying committees
• Execute campaigns to test new channels and messaging
• Drive ROI at events and conferences
• Partner with events lead to build machines for invites and follow ups
• Track campaign performance and analyze funnel data

Required qualifications

• 2-6 years experience leading growth at a startup building marketing channels from 0-1 and scaling marketing channels from 1-10
• Creative enough to come up with experiments
• Analytical enough to measure what's working
• High agency
• Willing to test unconventional ideas
• Great judgment
• Analytical: own CAC, conversion, activation, and payback by channel
• Build dashboards, track the funnel, and read cohorts by yourself
• Low ego
• Move quickly, communicate clearly, and thrive in ambiguous, fast-paced environments

About the company

Crosby is an AI-native law firm that combines human expertise with technology to help companies sign commercial contracts faster. It was founded by Ryan and John.