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Sales Development Leader - APJ
Singapore. Posted 3 months ago
The role
This person will build and lead the Sales Development organization across Asia Pacific. They will hire, coach, and develop Account Associates to generate pipeline and accelerate customer adoption.
What you will do
- Hire, onboard, coach, and develop a high-performing team of Account Associates supporting the APJ business.
- Lead the team's day-to-day execution against pipeline generation goals, activity metrics, and conversion targets.
- Partner with Growth, RevOps, Marketing, and Sales to execute signal-based outbound programs.
- Help define and refine regional sales development playbooks.
- Coach Account Associates on prospecting, discovery, qualification, messaging, and customer engagement.
- Establish a strong operating cadence through regular pipeline reviews, one-on-ones, performance coaching, team meetings, and career development.
- Monitor team performance, identify trends, and use data to continuously improve productivity, conversion rates, and execution.
- Collaborate closely with Commercial and Enterprise Sales leaders to ensure high-quality pipeline generation and seamless opportunity handoffs.
- Foster a culture of curiosity, experimentation, accountability, and continuous learning.
- Develop future sales talent by creating clear career pathways into Account Executive and other GTM roles.
Required qualifications
- 5+ years of SaaS sales experience, including experience leading frontline Sales Development or SDR teams.
- Proven success hiring, coaching, and developing high-performing SDRs or Account Associates in a fast-paced technology company.
- Experience building predictable outbound pipeline generation through a combination of prospecting, automation, and data-driven experimentation.
- Strong operational discipline with experience managing team performance through metrics, coaching, and structured operating cadences.
- Experience partnering cross-functionally with Marketing, Growth, RevOps, and Sales to improve pipeline generation and conversion.
- Passion for coaching and developing early-career sales talent into successful GTM professionals.
- Curiosity about AI, developer tools, or technical products, with the ability to help teams engage technical buyers effectively.
- Comfortable operating in a high-growth, fast-changing environment where experimentation and continuous improvement are expected.
- Excellent communication, coaching, and leadership skills with a collaborative, builder's mindset.
Nice to have
- Experience with AI products, growth automation platforms, PLG motions, or developer-focused technology
About the company
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