Cursor
Brand Paid Media Manager
San Francisco, CA. Posted 5 days ago
The role
You will build awareness and shape perception by leading top-of-funnel media across channels like television, podcasts, and out-of-home. You will determine media placements, manage investments, and partner with creative teams to develop campaigns.
What you will do
- Develop and execute a top-of-funnel paid media strategy across various channels
- Own media planning, budgeting, forecasting, and allocation
- Manage relationships with media agencies, networks, publishers, and vendors
- Lead media buying and negotiations
- Partner with brand, creative, content, communications, and product marketing teams
- Translate campaign strategy into creative briefs, channel plans, and production requirements
- Ensure creative is tailored to each medium while maintaining brand narrative
- Build testing plans across markets, audiences, messages, formats, frequency, and media mix
- Establish measurement frameworks for brand awareness and demand
- Communicate campaign plans, results, and recommendations to leadership
Required qualifications
- Hands-on experience in paid media, with a focus on brand advertising, media planning, and buying across top-of-funnel channels
- The ability to work in person from our San Francisco office
Nice to have
- Hands-on experience planning, buying, and optimizing brand campaigns across channels such as TV, connected TV (CTV), podcasts, out-of-home (OOH), streaming audio, and digital video
- Proven ability to manage large media budgets, develop media plans, allocate investments, and negotiate directly with publishers, networks, and media partners
- Strong understanding of media planning fundamentals, including reach, frequency, audience targeting, market selection, and cross-channel media mix
- Experience measuring brand advertising effectiveness through brand-lift studies, incrementality testing, media mix modeling (MMM), geographic experiments, and other analytical approaches
- Strong creative instincts and experience collaborating with brand, creative, and marketing teams to develop campaigns that resonate with target audiences
- Highly analytical, organized, and comfortable owning campaigns end-to-end
Benefits
- Equity
- Comprehensive medical, vision, and dental coverage
- Access to a 401(k) retirement plan
- Short & long-term disability insurance
- Life insurance
- Various other discounts and perks
About the company
SpaceXSI is building Super Intelligence to help humanity understand the universe. Their teams are building the full Super Intelligence stack, from Colossus supercomputers to Grok models and applications.