Senior Director, Marketing

The role

The Senior Director, Marketing will own the full marketing function including demand generation, product marketing, and communications/events. This person will lead a team of seven across the US and UK to drive pipeline contribution and manage the marketing budget.

What you will do

• Own and lead the full marketing function including demand generation, product marketing, and communications/events
• Manage the team across the US and UK and the complete marketing budget
• Connect the marketing function to the commercial number
• Provide an evidenced marketing contribution to pipeline
• Refresh positioning and messaging for a technical analytics product
• Hold and defend the full marketing budget
• Lead and coach the team
• Build a stronger share of voice in cyber risk analytics across media, analysts, and industry events
• Run marketing across US and European markets
• Partner closely with Sales and Product

Required qualifications

• Proven marketing leadership across demand generation, product marketing and communications/events with a team of comparable size and seniority
• Experience marketing complex software, data or analytics into large enterprise buyers in a B2B SaaS or analytics business
• International experience running marketing across US and European markets and managing a team split across time zones
• Budget ownership with experience making allocation trade-offs and evidencing return
• Metrics-oriented with ability to run the function off numbers
• Product marketing judgement for technical analytics products
• Commercially accountable
• Executive credible
• High accountability people leader
• Strong editorial judgment and taste

Nice to have

• Has marketed into insurance, reinsurance or financial services
• Experience marketing alongside a direct enterprise sales team with named accounts, including account-based marketing
• Has built or materially raised a brand in a category that needed defining
• Has run a flagship industry event presence and an executive speaking programme
• Analyst and media relations experience
• Has scaled a marketing function through a step change in growth expectations
• Comfort in a fast-moving, AI-enabled commercial function

About the company

CyberCube delivers analytics to quantify digital risk for global carriers, reinsurers and brokers. The company is built on AI and has a global team across San Francisco, New York, London, and Tallinn.