Principal Account Executive, Home Care

The role

This role drives growth in the home care segment by developing partnerships with large franchise systems and multi-location operators. The Account Executive builds the value story to win corporate orders and engages executive-level stakeholders to increase referral volume and network capacity.

What you will do

• Own the full enterprise sales cycle with franchise organizations and multi-location operators.
• Build tailored value stories for strategic accounts based on business models and performance data.
• Develop and execute strategic enterprise account plans to win corporate orders.
• Build relationships with C-suite executives and senior decision-makers.
• Identify opportunities to expand existing relationships into corporate orders.
• Drive enterprise-wide adoption and increase program penetration across franchise locations.
• Grow referral volume and network capacity through strategic engagement.
• Partner with HCAMs to align grassroots sales efforts with corporate priorities.
• Guide Customer Success Managers on agency-level enablement and local execution.
• Develop executive-level presentations and business reviews.

Required qualifications

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field
• Minimum of 7 years of B2B sales experience
• Proven track record of achieving and exceeding revenue targets
• Success in consultative selling, closing enterprise deals, and strategic business development
• Experience selling through franchise or multi-location/channel structures
• Ability to build credibility and influence senior executives and stakeholders
• Experience managing cross-functional teams through influence and collaboration
• Ability to turn data into clear, compelling insights
• Strong analytical, financial, negotiation, presentation, and relationship-management skills
• Highly organized and self-directed
• Willingness to travel as needed (estimated 25%)

Nice to have

• Experience in home care, senior care, or a related healthcare services industry

Benefits

• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off

About the company

A Place for Mom is a platform that guides families through the aging journey by connecting them to providers from a network of 15,000+ senior living communities and home care agencies.