Senior Manager, Engineering - Martech

The role

You will set the target architecture for the Martech platform and lead its consolidation into one platform. You will act as the link between Marketing and Engineering, and you will lead through influence with no direct reports.

What you will do

• Set the target architecture for Martech and drive the consolidation plan: which tools stay, which retire, and in what order
• Act as the single point of contact between Marketing and Engineering
• Serve as administrator for the Martech platforms: user access, roles, integrations, SSO, configuration and audit trails
• Own Segment as the event backbone: tracking plan, schemas, data quality and routing
• Lead Customer.io and Marketo strategy, including consolidating overlapping journeys, audiences and integrations
• Rationalize analytics and experimentation across PostHog, Amplitude and Optimizely
• Own cookie and consent management end to end, including compliance with CCPA/CPRA, TCPA and state privacy laws
• Unify customer identity across tools so a family is one person, not five records
• Work with engineering managers to plan, prioritize and deliver Martech work
• Track and reduce Martech vendor spend, and manage licenses, vendor relationships and renewals

Required qualifications

• 8+ years in software engineering or Martech engineering, with a track record of leading cross-team technical work without direct authority
• Experience working directly with marketing teams, and the ability to speak both marketing and engineering
• Hands-on admin experience with Martech platforms, including user and role management, SSO, integrations and access controls
• Hands-on experience with a customer data platform (Segment or similar), including tracking plans, identity resolution and downstream destinations
• Experience running marketing automation and messaging platforms such as Customer.io, Marketo, Braze or Iterable
• Experience with product analytics and experimentation tools such as PostHog, Amplitude and Optimizely
• Working knowledge of cookie and consent management (OneTrust, Ketch, Osano or similar) and of privacy rules such as CCPA/CPRA, TCPA and GDPR
• A track record of consolidating or migrating tools with little disruption to the business
• Strong system design skills across APIs, event-driven integrations and cloud platforms (AWS preferred)
• Clear written communication, and comfort working with marketers, product managers and lawyers as well as engineers

Nice to have

• Experience in healthcare, senior care or another regulated consumer business
• Experience feeding Martech data into a warehouse or lakehouse (Databricks, Snowflake)
• Experience with server-side tagging and first-party data collection

Before you apply

• The company uses E-Verify to confirm employment eligibility of all newly hired employees

About the company

A Place for Mom is a platform guiding families through the aging journey, connecting them to vetted senior living communities and home care agencies from a network of 15,000+ providers. The company has helped millions of families since 2000.