B2B2C Marketing Manager (Global)

The role

You will own the end-user journey for institutional license holders to drive adoption and engagement. You will build automated CRM flows, support renewals, and create institution-facing collateral.

What you will do

• Own the end-user journey from license granted to active use.
• Build and maintain automated CRM flows for onboarding and engagement.
• Support institutional renewals by identifying low-usage accounts and running campaigns.
• Create and maintain institution-facing collateral like onboarding kits and flyers.
• Own and optimize CMS content and landing pages for institutional end users.
• Partner with institutions on local activation like campus ambassador programs and webinars.

Required qualifications

• 3-4+ years of experience in B2B, B2B2C, SAAS, or edtech marketing
• Hands-on experience with CRM/marketing automation tools
• Strong ownership and accountability in a fast-paced, cross-functional environment
• Detail-oriented ownership of content quality across CMS, CRM, and collateral
• Data-driven decision-making
• Proactive in spotting activation/usage gaps and proposing fixes
• Excellent stakeholder management across global/local and marketing/sales teams

Benefits

• 30 paid vacation days
• AMBOSS holiday
• personal purpose day
• Daily healthy breakfast & lunch by in-house chef in Berlin HQ
• AMBOSS daycare
• work remotely from other office spaces in Cologne, Sardinia, Cape Town
• Urban Sports Club – M plan
• Fitbit Versa 3
• Deutschland Ticket

About the company

AMBOSS is the copilot for medical professionals, providing a learning and clinical decision support tool. The company has over 600 employees and is active in over 180 countries.