Performance Marketing Coordinator

The role

You will plan, execute, manage, and support performance marketing initiatives to drive brand awareness, customer engagement, and lead generation. This role involves managing digital campaign assets, tracking performance, and supporting the Performance Marketing team.

What you will do

• Create and manage digital campaign assets including emails, landing pages, forms, marketing automation workflows, and ads.
• Drive assets through approval and incorporate feedback.
• Use project management systems to track and manage digital campaign production timelines.
• Track and report performance to measure the effectiveness of digital marketing efforts.
• Contribute insights and data-driven recommendations for campaign optimization.
• Lead submissions for paid publisher placements.
• Provide QA support for marketing deliverables.
• Leverage company-approved AI tools to accelerate and enhance daily marketing workstreams.
• Create, update, and maintain documentation, training guides, and request forms.
• Support the manager with the development of presentations and special projects.

Required qualifications

• Bachelor’s degree in marketing, communications and media, advertising, business, or another related field.
• 1–3 years of proven experience in digital marketing, demand generation, or marketing campaign management.
• Strong project management and exceptional organizational skills.
• Excellent communication and interpersonal skills.
• Verifiable experience in marketing automation and CRM platforms, such as HubSpot, MailChimp, and Salesforce.
• Familiarity with digital marketing tactics, including email marketing, paid media, content marketing, AEO, and SEO.
• Analytical mindset with understanding of customer journeys, marketing funnels, and digital marketing KPIs.
• Creativity and attention to detail.
• Strong problem-solving skills.
• Strong knowledge of Google Workspace, including experience working with data in Google Sheets.

Nice to have

• Familiarity with project management tools such as Workfront, Asana, Trello, or Monday

Before you apply

• A background check will be required.
• You may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

About the company

Amplify helps teachers bring delight and rigor to students by building inspiring teaching and learning experiences based on research. The company serves more than 18 million students and teachers across all 50 states and on six continents.