Client Marketing Manager

The role

The Client Marketing Manager will own programs that deepen client relationships, amplify the voice of the customer, and surface market intelligence. This person will operate the Client Advisory Board, lead Voice of the Customer and NPS programs, and produce case studies and testimonials.

What you will do

• Own and evolve Andela’s client marketing strategy to increase Net Revenue Retention and Expansion Pipeline.
• Serve as the internal champion for the client perspective.
• Partner with Sales, Customer Success, and Product to identify client milestones and success stories.
• Develop segmented marketing programs, events, and experiences for key client cohorts.
• Design, manage, and evolve Andela’s Client Advisory Board.
• Build relationships with Client Advisory Board members.
• Own the Voice of the Customer program including survey design, distribution, and analysis.
• Lead client NPS strategy, tracking, and reporting.
• Synthesize client intelligence, competitive signals, and market trends to inform GTM strategy.
• Own the win/loss analysis program.

Required qualifications

• 7+ years of B2B marketing experience
• At least 3 years in a client marketing, customer marketing, or customer advocacy role
• Proven experience managing or contributing to a Client Advisory Board or similar executive client engagement program
• Demonstrated track record of running Voice of the Customer and/or NPS programs with measurable business impact
• Experience producing client case studies, testimonials, and customer advocacy content at scale
• Hands-on experience with win/loss analysis programs, including interview design, facilitation, and synthesis
• Comfortable working cross-functionally with Sales, Customer Success, Product, and senior leadership in a fast-paced environment
• Exceptional storytelling and written communication skills
• Strong analytical mindset with the ability to design surveys, interpret data, and present findings clearly to senior stakeholders
• High emotional intelligence and relationship-building skills
• Excellent project management and organizational skills

Nice to have

• Prior experience at a high-growth technology or services company
• Experience in the talent, workforce, or staffing industry

About the company

Andela connects customers with top global, remote technical talent from over 135 countries. It is one of the world’s largest talent marketplaces.