Senior Manager, Partner Marketing

The role

You will build and execute Andela's partner marketing strategy to drive pipeline, revenue, and brand presence. This includes developing co-marketing programs, partner enablement, and channel events.

What you will do

• Partner with the Director of Partnerships to define and execute partner channel marketing strategy
• Develop a partner marketing playbook
• Establish metrics, reporting cadence, and feedback loops to measure effectiveness
• Design and execute co-marketing campaigns with named partners
• Program manage the end-to-end co-marketing process
• Build and manage the partner marketing calendar
• Manage co-marketing budgets including partner marketing development funds
• Develop and maintain a library of partner-facing marketing assets and collateral
• Create and deliver partner onboarding and enablement materials
• Own the strategy and execution for partner-focused events

Required qualifications

• 7–9 years of B2B marketing experience
• Significant portion of experience focused on partner marketing, channel marketing, or alliance marketing roles
• Demonstrated track record of building and scaling co-marketing programs with technology partners, resellers, or strategic alliances
• Experience developing and managing partner enablement programs and content
• Experience working in partner portals
• Hands-on experience managing partner marketing development funds (MDF) and co-marketing budgets
• Prior experience working closely with a Partnerships or Business Development team
• Experience in a global, remote-first organization with cross-functional collaboration across time zones
• Strategic thinker with a builder's mindset
• Strong program and project management skills
• Analytical and data-driven
• Excellent written and verbal communication skills

About the company

Andela connects customers with top global, remote technical talent from over 135 countries. It is one of the world’s largest talent marketplaces.