Marketing Manager, Europe

The role

You will design and execute programs to build pipeline, strengthen brand presence, and accelerate revenue across Europe. You will own regional marketing strategy with an emphasis on field events, account-based marketing, and pipeline generating campaigns.

What you will do

• Own end-to-end planning and execution of European field events.
• Build and maintain a European events calendar.
• Partner with the sales team to ensure event audiences reflect target account lists.
• Track and report on event performance.
• Partner with the Growth Marketing team to design and execute ABM programs.
• Measure ABM effectiveness at the account level.
• Develop programs that generate qualified opportunities for the European sales team.
• Build and execute integrated campaigns across email, paid, content, and events.
• Partner with the European sales team to align on pipeline goals and target accounts.
• Track, analyze, and report on regional marketing performance.

Required qualifications

• 4-6 years of B2B marketing experience.
• Track record in field marketing, events, or demand generation roles.
• Experience running field events end-to-end.
• Hands-on experience building and executing ABM programs.
• Experience working closely with sales teams.
• Prior experience in the European market.
• Experience working across time zones as part of a global team.
• Strong project management skills.
• Analytical mindset to interpret campaign data.
• Excellent written and verbal communication skills.

Nice to have

• Experience within a high-growth technology company

About the company

Andela connects customers with top global, remote technical talent from over 135 countries. It is one of the world's largest talent marketplaces.