Anrok
Paid Marketing Manager
San Francisco, Remote. Posted 2 months ago
The role
You will own paid acquisition as a core growth lever by running paid search and paid social programs. You will manage a paid agency and handle budget allocation, testing, and reporting.
What you will do
- Own paid search end to end including agency management, account structure, keyword strategy, bidding, ad copy, and landing page tests
- Own paid social with LinkedIn as the anchor channel across LinkedIn, Meta, and TikTok
- Manage paid media budget and pacing across channels
- Run a consistent testing cadence across creative, copy, audiences, and bidding
- Partner with marketing ops, lifecycle, sales, and analytics to connect ad spend to pipeline and closed revenue
- Own reporting on paid performance
- Own paid brand investments including industry publications, podcasts, and out-of-home
- Build the systems and processes that let paid marketing scale as budget grows
Required qualifications
- 4-6+ years of B2B SaaS marketing experience with a hands-on focus on paid acquisition
- Direct, in-platform experience running Google Search campaigns
- Experience building account structure and making daily optimization calls
- Experience managing paid marketing agencies
- Strong paid social experience, especially on LinkedIn, including audience targeting, campaign structure, and creative testing for B2B audiences
- Experience managing campaigns across Google Search, Meta, LinkedIn, and TikTok
- Strong analytical rigor fluent in CAC, ROAS, and pipeline attribution
- Experience running full-funnel paid campaigns
Nice to have
- Experience with paid brand investments such as niche publications, podcast sponsorships, or out-of-home
- Experience scaling a paid acquisition program at a high-growth startup
Benefits
- The equity upside of an early-stage startup
- Daily lunch and snacks for those working out of office hubs
- Medical, dental, and vision insurance covered 100%
- One Medical membership covered
- Flexible sick benefits
- Annual learning and development stipend for books, online courses, and conferences
- Home internet reimbursement stipend
- Wellness reimbursement program
- Annual team off-sites and in-person opportunities
- Home office setup stipend
About the company
Anrok is a tax automation platform that connects with billing and payment systems to automate tax monitoring, calculations, and filing. The company is backed by investors including Sequoia, Index, Spark Capital, and Khosla Ventures.