Anrok
Product Marketing Lead
San Francisco, Remote. Posted 4 months ago
The role
The Product Marketing Lead will own end-to-end go-to-market for Anrok products and features. This role works with product and sales to develop positioning, messaging, and sales enablement assets.
What you will do
- Own end-to-end go-to-market for a set of Anrok products and features
- Develop and evolve positioning, messaging, and value propositions
- Maintain messaging frameworks and positioning documents
- Build sales enablement assets like decks, one-pagers, battle cards, demo scripts, and objection-handling guides
- Turn customer proof, wins, and references into evidence for messaging
- Serve as the internal voice of the market by translating customer feedback and competitive analysis into roadmap recommendations
- Define and track metrics including pipeline influenced, win rates, sales asset utilization, feature adoption, and time-to-first-value
Required qualifications
- 6-10 years of product marketing experience
- Expertise in product positioning and messaging frameworks
- Strong sales enablement experience
- Project management and cross-functional leadership skills
- Outstanding written and verbal communication skills
- Analytical mindset with experience defining success metrics and building dashboards
- Self-starter mentality
Nice to have
- Experience ideally in SaaS, fintech, or infrastructure
- Experience in fintech, compliance, or other technical B2B SaaS categories
Benefits
- Equity upside
- Daily lunch and snacks for those working out of office hubs
- Medical, dental, and vision insurance covered 100%
- One Medical membership covered
- Flexible sick benefits
- Annual learning and development stipend
- Home internet reimbursement stipend
- Wellness reimbursement program
- Annual team off-sites and in-person opportunities
- Home office setup stipend
About the company
Anrok is a tax automation platform that connects with billing and payment systems to automate tax monitoring, calculations, and filing. The company is backed by investors including Spark Capital, Sequoia, Index, and Khosla Ventures.