Marketing Manager, Lifecycle

The role

You will own lifecycle marketing programs that carry leads from first interest to sales conversations. You will design nurture tracks, segmentation, scoring, and measurement for these programs.

What you will do

• Own lifecycle programs from first interest to sales conversation
• Design nurture tracks based on evaluation stage
• Define lead readiness for sales and routing
• Connect account-level engagement signals to follow-up programs
• Run the marketing automation stack including flows, lists, data hygiene and deliverability
• Report on conversion between lifecycle stages
• Test offers, timing and audience cuts

Required qualifications

• Lifecycle marketing expert with hands on experience at a seed to Series B B2B company
• Or marketing ops that grew into it with analytical acumen
• Experience building Hubspot flows yourself
• Wants the whole lifecycle surface rather than one slice
• Judges work on stage-to-stage conversion and contribution to pipeline
• Has worked closely with sales regarding lead readiness
• Based in New York

Nice to have

• Marketed to finance teams or another technical buyer
• Can write SQL or work directly in a data warehouse

Benefits

• Competitive compensation including equity package
• Competitive vacation policy
• Medical Insurance
• L&D budget
• Access to Meditopia (wellbeing platform)
• Language courses (English / Spanish)

About the company

Abacum is a Business Planning solution for finance teams. It was founded in 2020 and is headquartered in New York.