Growth Marketing

The role

This senior individual contributor will build and own the product-led growth motion. You will manage paid marketing, define the PLG roadmap, and connect end-user adoption to enterprise pipeline.

What you will do

• Define the PLG roadmap and align it with Product, Sales, and RevOps
• Own the end-user funnel from first touch to habitual use
• Run a high-velocity experimentation program across web, product, paid, and lifecycle
• Own paid marketing and the paid budget across social, search, programmatic, and OOH
• Connect bottoms-up adoption to enterprise pipeline by partnering with Sales and RevOps
• Build the measurement foundation for PLG including activation and retention metrics
• Pioneer new methods with AI to speed up research, personalization, and analysis
• Advise on growth more broadly and coach marketers on experimentation and strategy

Required qualifications

• 10+ years of growth marketing experience
• At least 4 years owning product-led growth at a high-growth software company
• Track record of moving activation, conversion, or retention metrics at scale
• Deep experimentation skills
• Hands-on experience running paid programs across paid social, search, programmatic, and OOH
• Strong B2C instincts in a B2B setting
• Comfort building internal tools and workflows with AI
• Low ego, high standards

Nice to have

• AI company experience
• Experience driving PLG in healthcare, or selling to clinicians and other professional end users
• Background building a self-serve or freemium motion from zero to one
• Hands-on experience with referral, community, or word-of-mouth loops

Benefits

• 14 paid holidays
• Flexible PTO for salaried employees
• Accrued time off for hourly employees
• Medical, Dental, and Vision coverage for all full-time employees and their families
• Monthly HSA contributions for High Deductible Health Plan users
• Paid parental leave
• Family forming benefits
• 401(k) matching
• Personal device allowance
• Flexible Spending Accounts (FSA) and Commuter Benefits
• Monthly contributions for fitness, professional development, and coworking
• Mental health support including therapy and coaching

About the company

Abridge is an AI-native clinician intelligence platform designed to help health systems coordinate clinical, financial, and evidence-based decisions. The company is a growing team of clinicians, AI scientists, PhDs, creatives, technologists, and engineers.