Customer Marketing Manager

The role

You will bring product launches to life by creating campaigns and experiences that drive adoption, engagement, and value. You will lead customer advocacy and Innovation Council programs while managing channels like webinars and the customer newsletter.

What you will do

• Plan and execute customer campaigns for product launches
• Turn product messaging into customer-facing copy for email, in-app, webinars and the customer newsletter
• Maintain the customer communications calendar
• Produce the monthly customer newsletter and track engagement
• Run adoption campaigns for priority products
• Own and manage the Innovation Council
• Grow the customer advocacy pipeline including reviews, references, testimonials, case studies and customer speakers
• Track and report on campaign and advocacy results
• Work with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Content and Creative teams

Required qualifications

• 3–5 years in customer marketing, customer advocacy or a similar role
• Experience running campaigns for product launches or feature adoption
• Strong writer who can turn product messaging into clear customer communications
• Hands-on with marketing automation and CRM tools (e.g. Salesforce)
• Organized enough to run several programs at once
• Comfortable with numbers to report on them

Nice to have

• Pendo and review platforms such as G2
• Experience in learning technology or HR tech

Benefits

• Fully remote-first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits
• Retirement savings programs
• Eligibility for two different bonus plans
• Generous time off
• Comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance
• Monthly Flex Allowance
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs

Before you apply

• Must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship
• Subject to pre-employment background screening, including a criminal record check

About the company

Absorb Software is the leading global AI-driven learning platform provider. The Absorb LMS platform delivers personalized, scalable, and engaging learning experiences for employees, customers, and partners worldwide.