Senior Agentic Demand Generation Manager

The role

You will build a new AI-enabled demand generation channel from the ground up. This involves identifying audiences, developing outreach, and running experiments to create incremental pipeline.

What you will do

• Build the channel from the ground up including audiences, signals, messaging, offers, sequencing and tooling
• Partner with AI and analytics team to develop data, scoring and automation capabilities
• Evaluate external platforms to determine where to buy, build or combine
• Develop and test outreach including messaging, offers, channels and cadence
• Run a fast experimentation loop
• Determine where AI should automate, augment or remain out of the process
• Measure incremental pipeline and commercial impact
• Maintain deliverability, brand, privacy and compliance standards
• Establish how the program works with Sales

Required qualifications

• Experience building a B2B demand or growth channel from nothing
• Hands-on experience with modern GTM tooling including contact and intent data, enrichment, automation and AI-enabled outbound platforms
• Strong B2B messaging instincts
• Track record of outreach that generates engagement from senior HR, L&D or operations buyers
• Track record of using experimentation, segmentation and data to improve performance
• Technical fluency including light SQL, APIs and no-code automation
• Working knowledge of email deliverability, privacy and compliance considerations

Benefits

• Fully remote-first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits
• Retirement savings programs
• Eligibility for two different bonus plans
• Generous time off
• Comprehensive medical and dental benefits
• New Hire Equipment Allowance
• Monthly Flex Allowance
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs

Before you apply

• Must be able to show proof of legal eligibility to work in the country applied to without sponsorship
• Subject to pre-employment background screening, including a criminal record check
• Current Absorb employees must inform their supervisor prior to submitting an application

About the company

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. It provides a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity.