Marketing Automation Specialist

The role

You will build the machine that connects marketing and sales across the Nordics, Germany and Benelux. You will own the lifecycle from form submission to lead routing and build automation using AI.

What you will do

• Own the whole lifecycle from form submission to lead routing
• Build with AI using agents that reason over Salesforce and Data Cloud
• Find automation opportunities in reporting, flows, and sync errors
• Maintain the Salesforce and Account Engagement connector
• Own reporting including Connected Campaigns and multi-touch attribution
• Collaborate with Sales on lead handoff, upsell, and pipeline reviews
• Implement predictive scoring and AI-driven personalisation

Required qualifications

• Built automation in Salesforce Account Engagement (Pardot), Marketo or Eloqua
• Familiar with nested rule logic, Page Actions, Custom Redirects, progressive profiling, scoring and grading
• Knowledge of Salesforce campaign membership, member statuses and Lead Source
• Hands-on with enrichment and intent tools such as Clay, Apollo, Clearbit, Bombora or 6sense
• Track work to pipeline and revenue
• Fluent English
• Knowledge of GDPR and PECR

Nice to have

• 6sense Revenue AI, Adobe Marketo Engage, Demandbase One, Agentforce workflows in MCAE
• Pre-send QA with Litmus or Email on Acid
• SPF/DKIM/DMARC awareness
• UTM taxonomy and asset-foldering hygiene
• HTML for email templates
• Basic CMS/WordPress for AE forms
• GA4 event validation

Benefits

• Tools, investment and permission to redesign how work gets done
• Autonomy and accountability

About the company

Aceve builds digital tools for people who construct and maintain the physical world. They are an AI-first company with over 900 employees across 8 countries.