Sr. Lifecycle Marketing Associate, Engagement & Upgrades

The role

You will support the strategy and execution of lifecycle programs to deepen customer engagement and drive upgrades. You will build and execute personalized, data-informed campaigns across email, push, in-app, and SMS channels.

What you will do

• Support the lifecycle strategy and roadmap for customer engagement and upgrades
• Build and execute personalized, data-informed campaigns and automated programs in Braze
• Own campaign setup from audience segmentation through launch
• Translate lifecycle strategies into clear campaign plans and creative briefs
• Partner with Creative, Data Analytics & Science, and Product teams
• Work with HTML to personalize, troubleshoot, and QA lifecycle communications
• Develop hypotheses and execute A/B tests
• Analyze campaign and experiment performance
• Own campaign quality and governance from setup through launch
• Navigate Legal and Compliance requirements

Required qualifications

• 5+ years of lifecycle, CRM, retention, or growth marketing experience
• Hands-on campaign execution in Braze or comparable marketing automation software
• Experience building and launching multichannel campaigns and automated journeys using email, push, in-app messaging, Content Cards, and SMS channels
• Experience supporting engagement and/or upgrades programs
• Strong understanding of audience segmentation, personalization, and automated journey logic
• Strong experimentation fundamentals including hypothesis development, A/B and multivariate testing, and performance analysis
• Ability to translate business goals into lifecycle strategies, campaign plans, and customer journeys
• Rigorous approach to QA, approvals, and launch governance
• Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices
• Comfort working with HTML and Liquid logic
• Confidence reviewing data and making informed recommendations
• Strong cross-functional collaboration and project management skills

Nice to have

• Comfort using AI tools to improve workflow efficiency and campaign quality

Benefits

• Competitive salary and stock options
• Comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events

Before you apply

• Acorns participates in E-Verify to confirm employment eligibility

About the company

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. It is a global company with multiple life-stage products serving kids, teens, adults, and parents.